with a Bright Future!

Minerva is a Belgian private label founded in 1992. Originally distributed by the German group Continental, Minerva tires are now produced in Europe and Asia.

Quality, value and consistency are the core values of this Canada Tire exclusive brand. Offered in a wide range of products and sizes, Minerva tires meet the needs of the Canadian market across all seasons and countless applications.
With more than 1.5 million tires sold per year, Minerva is a leading global brand and is sold in more than 70 countries, across all continents.

Once the goddess of automobiles, the brand and logo were synonymous for luxury, performance and comfort. Today the Minerva brand is one of the most renowned quality and affordable tires produced in the world.

MINERVA History

Since its introduction in 1992, the brand has developed a strong reputation and international dealer network. Three state of the art manufacturers in Europe and Asia provide optimal tire development and a commitment to quality is guaranteed.
With more than 1.5 million tires sold per year, Minerva is a leading private label worldwide.